Henrique Locatelli is innovation and business transformation executive, based in Brazil.

Henrique Locatelli is an executive with a background in innovation management, business transformation, and strategy. Actively participating in the digital revolution, he leverages his expertise to assist companies in navigating the dynamic business landscape. Henrique's experience spans multiple disciplines, including design-driven innovation, behavioral economics, agile methodologies, technological development and empirical science.

Committed to responsible innovation and sustainability, Henrique focuses on leading the lifecycle of business management and transformation, assessing the ecosystem's impact, which includes the company, market, humans, and the environment. His skills and knowledge have contributed to numerous successful transformations and growth trajectories.

With 17 years of experience, he is Head of Digital Transformation at CNP Seguradora, a company belonging to the French group CNP Assurances, which has a large presence in Europe and Latin America. Prior, Henrique served as Partner Director of Technology and Innovation at Wiz Co, where he implemented strategies emphasizing business scalability, profitability, and sustainability. He also held the position of Head of Innovation at MJV Technology and Innovation, collaborating with prominent companies on business innovation projects using human-centered design approaches.

As an expert in design thinking and innovation management, Henrique has teached as a visiting professor at Senac São Paulo. He emphasizes the importance of education and believes that business success relies on nurturing team purpose, engagement, continuous learning, and collective growth throughout the entrepreneurial journey.

Education

Executive Program, ESG - Environmental, Social, and Governance,
Nova School of Business and Economics (2023)

Master of Business Administration in Behavioral Economics,
Getulio Vargas Foundation (2021 - 2022)

Extension in Responsible Innovation: Ethics, Safety and Technology,
Delft University of Technology (2021)

Specialization in Strategic Innovation Management,
Senac University Center of Santo Amaro (2017-2018).

Bachelor of Design: Digital Interface Design,
Senac University Center of Santo Amaro (2005-2010).

Certified Best Practices of Governance for Listed Companies,
IBGC - Brazilian Institute of Corporate Governance (2022)

Certified KMP, Kanban System Design,
Kanban University (2020).

Certified PSPO, Professional Scrum Product Owner,
Scrum.org (2017).

Certified PSM, Professional Scrum Master,
Scrum.org (2017).

Lastest Experiences

  • Helping CNP Seguradora (part of The CNP Assurance Group) to be more human-centered, agile and innovative at high scale, considering ESG impact.

    CNP Assurances is a leading personal insurer in France, across Europe and in Brazil thanks to a unique and innovative partnership model.

  • Leadership of the whole digital acceleration, technological innovation management and digital products of the Wiz Co ecosystem, from the main office based in Brasília, Federal District of Brazil. Management based in practices and methodologies inherent knowledge economy (experimentalism, data-driven decision-making, purpose-driven leadership, continuous improvement, human centered design, etc) and strong connection with the business.

    Wiz Co (B3:WIZS3) is the largest insurance distribution company in Latin America, except banks.

  • After getting certification of Strategic Innovation Management course, Locatelli got invited to teach the disciplines "Innovation Management", "Design Thinking", "Co-creation & Open Innovation", "Applied Innovation Workshop" and "Special Topics of Management" in specialization courses of Strategic Innovation Management, International Businesses Management and Business Management at Senac University Center of Santo Amaro and Senac Francisco Matarazzo, in Sao Paulo city. Locatelli had 116 students distributed in 7 different classes.

  • Innovation Director of MJV of Sao Paulo city and co-manager of the local office. Management of million dollars in people allocation and innovation projects about new business models, products, services, processes, culture, comunication and experience (CX/UX) for big companies like Santander Bank, The Coca-Cola Company Colombia, Leroy Merlin, among others.

    MJV Technology & Innovation is a global consultancy pioneer implementing design thinking in Brazil, witch offers services involving business innovation, digital transformation, data and analytics. It has 10 offices around the world.

Press Releases

Public Talks

  • Hybrid Methods in Software Development: What Works and What Doesn't? 2023

    Lecture given to undergraduate, masters, and doctoral students at the University of Brasília, addressing some of the main methodological aspects that must be considered in order to conceive and develop successful software, presenting practical examples of real application. The presentation was given at the 5th Project Management Colloquium organized by the university in July 2023.

  • Disruptive Technologies and Their Impact on Customer Experience, 2023

    Lecture given to students of a training company specializing in customer experience courses, Flwow Customer Centricity. Locatelli addressed fundamental ethical aspects to be considered in technological innovations such as artificial intelligence and outlined a list of technological trends that will impact customer experience over the next ten years.

  • Cultural and Governance Challenges: How to succeed in Digital Transformation

    Cultural and Governance Challenges: How to succeed in Digital Transformation, 2023

    Online lecture given to postgraduate students in Business Management and Innovation Management at Senac, addressing what are the cultural and governance elements that satisfy the necessary conditions for digital transformation to occur permanently in a company.

  • The Digital Transformation at Wiz Co - Case Study, 2022

    An executive panel discussion organized by Brazilian Association of Human Resources (ABRH) in an event called “3rd Digital Transformation Week“. As responsible for digital transformation strategies at Wiz, Locatelli presented how to create and implement digital products and experiences to innovate in the finance and insure market, combining different empirical methodologies, such as design and agile development.

  • Connection with Corporations, 2022

    Locatelli was invited to give a lesson about innovation management in practice, for MBA students, using the department he led in the period he worked for Wiz as a successful example. The presentation was about how he organized a management model to enable innovation happening in a permanent way, using agile and empirical approaches to create, deliver and manage digital products and experiences for several Business Units.

  • Panel Discussion about Open Insurance, 2021

    A panel discussion entitled “Open Insurance: Challanges and Requirements - People, Products and Systems” on 2nd International Congress of Risks, Insurance and Suply Chain of Latin America organized by International Club of Transportation Insurance (CIST), in November. Locatelli talked about how Open Insurance may change the insurance industry, in a moment Opin was not implemented in Brazil yet.

  • Design Thinking for Digital Product Innovation - Case Study, 2021

    A public class he gave for Senac São Paulo on Facebook, entitled “How to plan and execute a high complexity project with Design Thinking”, bringing together Marina Guimarães, a professional he invited to show a real Design Thinking case that she led at Wiz Co with his supervision.

  • Reframing Design Thinking in Agile Squads Context, 2021

    Public lecture entitled “Reframing design thinking as an agile team approach”, Colisão Agile Trends (March, 2021). Locatelli talked about the common mistakes agile squads do and the correct way to use design thinking to concept and test the right thing to develop, showing what we did at Wiz Co as a successful example.

  • Innovation in the Digital Transformation Context, 2020

    Lecture given to MBA students at the Fundação Instituto de Administração (FIA) business school. Locatelli presented important pillars of transformation in companies in terms of culture, customer centrality, and the use of digital technologies, drawing a parallel with established management practices in the 20th century that tend to be left behind. At the end of the lecture, an activity was carried out with the students for resolution in class and later evaluated by the professor and the speaker.

  • How to Design for Uncertainty, 2020

    Lecutre presented for Festival Agile Trends 2020 (1st edition), one of the most important events of agile development in Brazil. Lecture and discussion about the relevance of design thinking values for people, teams and companies in times of Covid-19. More than one thousand viewers on real time streaming video.

  • Design Thinking Experience, 2019

    Design Thinking workshop for Amcham at PACE Program. It was an 8 hours event for managers and executives of different companies. The participants experienced the double diamond approach to define and create innovative solutions for real challenges, in order to provide tools that could be used in different contexts. It's success allowed him to present and facilitate it 2 times.

  • Innovation in Times of Transformations and Changes, 2019

    Lecture Locatelli gave for Comgás, at Comgás Talks. He talked about how human centered approaches fits well in postnormal times, inspired in an article entitled “Welcome to Postnormal Times” (2010) written by Ziauddin Sardar.

  • Design Thinking as Problem Solving Approach, 2019

    A presentation and workshop for bachelor students of engineering. An Amigos da Poli iniciative (Poli College) at Univertisty of Sao Paulo (USP).

  • Gamification in Human Resources Context, 2019

    Lecture explaining how to create meaningful employee experiences with game design techniques, for Brazilian Association of Human Resources Professionals (ABPRH).

  • Master Lecture, 2019

    "Concepts and cases of Design Thinking and Innovation", Superior School of Marketing and Advertising (ESPM). A master lecture for Design and Tech students.

  • New Insurance Brokers Generation, 2019

    A design thinking workshop he gave for young insurance brokers in a program organized by SulAmérica.

  • Game Design Thinking, 2018

    Lecture entitled “Game Design Thinking: How to Design Gamified Solutions for your Business”, at Rede Temática ESPM event. Locatelli explained how to mix Design Thinking and Gamification approaches in one single business challange.

  • Game Design Thinking, 2018

    As he did for ESPM, at Social Media Week Sao Paulo, Locatelli presented how to mix Design Thinking and Gamification approaches in the same business challange.

  • How to Merge Design Thinking and Scrum Framework, 2017

    Locatelli presented a study case using the methods he used in a real project he managed combining Design Thinking and Scrum Framework, for MBA students at ESPM.

  • Career in Design, 2011-2012

    "The Interaction Design Profession", Military Police School of Sao Paulo, Santo Amaro. Locatelli presented two times what designers do and the opportunities the profession offers for students who is willing to join the carreer.