Henrique Locatelli is a strategic leader in
Corporate Innovation & Digital Transformation.

Multidisciplinary executive and business solutions strategist. Solid experience in business innovation, digital transformation, design, user and customer experience, agile management, technological development, and digital product management. Expertise in human-centered approaches for ecosystem engagement and strategic ESG levers.

Most Relevant Experiences

  • (2023-current) Digital Transformation Executive at CNP Seguradora, integrating strategy, innovation, and digital technologies to accelerate business through a new work culture. I lead the company's first initiatives in designing, developing, and managing white-label digital products linked to new open-market partnerships for insurance, consortium, capitalization, and dental plans.

    CNP Assurances is a leading personal insurer in France, across Europe and in Brazil thanks to a unique and innovative partnership model.

  • (2020-2023) At Wiz (B3:WIZC3), I drove innovation and human-centered digital acceleration, leading a team of over 150 professionals. I managed a portfolio of 35 B2B2C digital products, creating competitive advantages for the business. My role involved fostering a culture of innovation, continuous discovery and delivery, customer centricity, and experimentation, working across all Business Units and contributing to the company's historic revenue milestone in 2022.

    Wiz Co (B3:WIZS3) is the largest insurance distribution company in Latin America, except banks.

  • (2019-2021) After getting certification of Strategic Innovation Management course, I got invited to teach the disciplines "Innovation Management", "Design Thinking", "Co-creation & Open Innovation", "Applied Innovation Workshop" and "Special Topics of Management" in specialization courses of Strategic Innovation Management, International Businesses Management and Business Management at Senac University Center of Santo Amaro and Senac Francisco Matarazzo, in Sao Paulo city. I had in total 116 students distributed in 7 different classes.

  • (2017-2020) As Innovation Director at MJV São Paulo, I co-managed the office and led a team of approximately 70 innovation consultants, tackling diverse challenges for major companies using the design thinking approach (with MJV being a pioneer in applying this methodology in Brazil). My role involved cross-functional management of all projects in São Paulo, international operations, and securing the company's second-largest client at the time, contributing to significant business growth during my tenure.

    MJV Technology & Innovation is a global consultancy, witch offers services involving business innovation, digital transformation, data and analytics. It has 10 offices around the world.

Education

Master´s degree, Competitiveness Management - Corporate Innovation,
Getulio Vargas Foundation - EAESP (2025 - 2026)

Master of Business Administration (M.B.A) in Behavioral Economics,
Getulio Vargas Foundation - EBAPE (2021 - 2022)

Extension in Responsible Innovation: Ethics, Safety and Technology,
Delft University of Technology (2021)

Specialization in Strategic Innovation Management,
Senac University Center of Santo Amaro (2017-2018).

Bachelor of Design: Digital Interface Design,
Senac University Center of Santo Amaro (2005-2010).

Certified, ESG - Environmental, Social, and Governance,
Nova School of Business and Economics (2023)

Certified Best Practices of Governance for Listed Companies,
IBGC - Brazilian Institute of Corporate Governance (2022)

Certified KMP, Kanban System Design,
Kanban University (2020).

Certified PSPO, Professional Scrum Product Owner,
Scrum.org (2017).

Certified PSM, Professional Scrum Master,
Scrum.org (2017).


Organizations I've Partnered With

Throughout my executive career, both in consulting and the insurance industry within a B2B2C multi-partnership model, I have worked with digital strategic initiatives with major companies across various sectors. Below are some of the companies I had the privilege of collaborating with along my journey.

Public Talks

When possible, I present public lectures and panel discussions at institutions such as University of Brasília, Senac, ESPM, FIA, University of Sao Paulo, Amcham and Agile Trends. My talks have covered key topics including innovation management, digital transformation, tech trends, agile methodologies, design thinking, customer experience, open insurance and gamification. Through these engagements, I have contributed to academic programs, corporate training, and industry conferences, sharing insights on technology-driven business strategies, cultural shifts in digital adoption, and human-centered innovation.

Press Releases

Press Releases

2022

Beta Magazine
Wiz Co

Published in Beta Magazine, the Wiz Co magazine, the article highlights the impact of Wiz Agile, a proprietary methodology that drives continuous innovation and organizational efficiency. According to Henrique Locatelli, "Wiz Agile enables innovation to happen in a permanent and decentralized way," allowing for fast deliveries aligned with business needs. In 2021, this approach led to 63 digital products, 2,679 releases, and greater accuracy through Agile Data Driven, which, as Locatelli explains, "provides insights into the efficiency of the method and the digital solution itself.".

2021

Cobertura Magazine
Wiz Co

Published in Cobertura Magazine, the article highlights Wiz's leadership in Open Insurance with the launch of the first SISS (Sociedade Iniciadora de Serviços de Seguros), a digital and intelligent insurance platform. According to Henrique Locatelli, "Wiz structured its value proposition in Open Insurance on three fundamental pillars: information security, data intelligence, and customer experience design." Leveraging AI-driven insights and behavioral sciences, Wiz enhances customer autonomy and digital insurance solutions. As Locatelli emphasizes, "Our partners will be able to access the full potential of Open Insurance with the highest level of trust, security, and fluidity."

2020

Beta Magazine
Wiz Co

Published in Beta Magazine, the article explores Wiz's transformation through agile methodologies, integrating technology into strategic decision-making. Since 2017, Wiz has shifted to a squad-based model, fostering efficiency and innovation. According to Henrique Locatelli, "Being agile is more about a mindset than the process you choose to use." Wiz applies agility at tactical, operational, and strategic levels, leveraging data-driven governance to monitor deliveries, risks, and results in real-time. As Locatelli emphasizes, "When we talk about being beta, one of our values, we mean doing, delivering, and always measuring." With initiatives like Acelera Dev, Wiz also invests in talent development, reinforcing its commitment to continuous learning and strategic technology integration.

2018

Estadão
MJV

The Estadão article explores the common traits of Brazilian unicorn startups—99, PagSeguro, and Nubank—highlighting their strategic market positioning, strong organizational culture, and customer-first approach. According to Henrique Locatelli from MJV Innovation, their success lies in constant evolution, as "their service is never complete; it is always in a 'perpetual beta' state, being improved and incremented." He also emphasizes their agility in testing and refining solutions based on user feedback, contrasting them with traditional corporations that struggle with slow customer responsiveness. As he notes, "Startups were born with this culture and practice of investigating the customer and their behavior first." This adaptability, combined with efficient leadership and strategic funding rounds, has been key to their rapid growth and billion-dollar valuations.

2017

MJV Blog
MJV

Published on the MJV Blog, the article highlights how combining Design Thinking and Scrum enhances digital innovation by fostering greater accuracy, collaboration, and efficiency. According to Henrique Locatelli, "The ideal situation would be a Product Owner, Scrum Master, Design Thinker, Developers, and Business Analyst working in perfect harmony, speaking the same language, and developing something truly transformative." This integration leads to better user alignment, stakeholder engagement, reduced costs, and continuous delivery. A case study in the financial sector demonstrated the impact of these methodologies in creating a Treasury Sales Portal, improving data access, proactive customer engagement, centralized operations, and system flexibility.